ActiveCampaign vs ConvertKit (Kit): which email platform wins?

Comparing ActiveCampaign ($29.00/mo starter) and ConvertKit (Kit) ($15.00/mo starter). Pricing, deliverability, automation features compared.

ActiveCampaignConvertKit (Kit)
CategoryAutomationCreator Newsletter
Free tierNo10000 subs
Starter price$29.00/mo$15.00/mo
Growth price$49.00/mo$100.00/mo
Pro price$149.00/mo$290.00/mo
Visual workflow builder
Landing pages
A/B testing
Ecommerce integration
API + webhooks✓/✓✓/✓
Deliverability rate98.0%98.5%
Overall score5/55/5

ActiveCampaign

ActiveCampaign is the most-powerful email automation platform. If your workflow needs include lead scoring, conditional content, behavioral triggers, and built-in CRM, this is the right pick. Steep learning curve and no free tier limit casual adoption.

Try ActiveCampaign →

ConvertKit (Kit)

ConvertKit (now Kit) is the email platform built specifically for creators — newsletter writers, podcasters, YouTubers, digital product sellers. The 10,000-subscriber free tier is industry-leading. Best pick if you're monetizing your audience directly.

Try ConvertKit (Kit) →