ActiveCampaign vs Mailchimp: which email platform wins?
Comparing ActiveCampaign ($29.00/mo starter) and Mailchimp ($13.00/mo starter). Pricing, deliverability, automation features compared.
| ActiveCampaign | Mailchimp | |
|---|---|---|
| Category | Automation | All Purpose |
| Free tier | No | 500 subs |
| Starter price | $29.00/mo | $13.00/mo |
| Growth price | $49.00/mo | $20.00/mo |
| Pro price | $149.00/mo | $350.00/mo |
| Visual workflow builder | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Ecommerce integration | ✓ | ✓ |
| API + webhooks | ✓/✓ | ✓/✓ |
| Deliverability rate | 98.0% | 96.0% |
| Overall score | 5/5 | 3/5 |
ActiveCampaign
ActiveCampaign is the most-powerful email automation platform. If your workflow needs include lead scoring, conditional content, behavioral triggers, and built-in CRM, this is the right pick. Steep learning curve and no free tier limit casual adoption.
Try ActiveCampaign →Mailchimp
Mailchimp has the brand recognition but has lost ground on value over the last 3 years. Pricing has steadily increased and the 500-subscriber free tier feels small vs Brevo (unlimited) or ConvertKit (10,000). Still solid for users who want a recognized brand.
Try Mailchimp →