Brevo (formerly Sendinblue) vs Mailchimp: which email platform wins?
Comparing Brevo (formerly Sendinblue) ($9.00/mo starter) and Mailchimp ($13.00/mo starter). Pricing, deliverability, automation features compared.
| Brevo (formerly Sendinblue) | Mailchimp | |
|---|---|---|
| Category | All Purpose | All Purpose |
| Free tier | Unlimited subs | 500 subs |
| Starter price | $9.00/mo | $13.00/mo |
| Growth price | $18.00/mo | $20.00/mo |
| Pro price | $49.00/mo | $350.00/mo |
| Visual workflow builder | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Ecommerce integration | ✓ | ✓ |
| API + webhooks | ✓/✓ | ✓/✓ |
| Deliverability rate | 96.5% | 96.0% |
| Overall score | 4/5 | 3/5 |
Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue) is the most-flexible all-in-one platform. Unlimited contacts on free tier means you only pay for email volume. Built-in SMS and CRM make it a good fit for small businesses doing multi-channel marketing.
Try Brevo (formerly Sendinblue) →Mailchimp
Mailchimp has the brand recognition but has lost ground on value over the last 3 years. Pricing has steadily increased and the 500-subscriber free tier feels small vs Brevo (unlimited) or ConvertKit (10,000). Still solid for users who want a recognized brand.
Try Mailchimp →