ConvertKit (Kit) vs Klaviyo: which email platform wins?

Comparing ConvertKit (Kit) ($15.00/mo starter) and Klaviyo ($20.00/mo starter). Pricing, deliverability, automation features compared.

ConvertKit (Kit)Klaviyo
CategoryCreator NewsletterEcommerce
Free tier10000 subs250 subs
Starter price$15.00/mo$20.00/mo
Growth price$100.00/mo$60.00/mo
Pro price$290.00/mo$150.00/mo
Visual workflow builder
Landing pages
A/B testing
Ecommerce integration
API + webhooks✓/✓✓/✓
Deliverability rate98.5%98.0%
Overall score5/55/5

ConvertKit (Kit)

ConvertKit (now Kit) is the email platform built specifically for creators — newsletter writers, podcasters, YouTubers, digital product sellers. The 10,000-subscriber free tier is industry-leading. Best pick if you're monetizing your audience directly.

Try ConvertKit (Kit) →

Klaviyo

Klaviyo is the e-commerce email leader. If you run a Shopify store, you'll eventually move to Klaviyo. Best-in-class predictive analytics and behavioral targeting. Affiliate pays $20-$200 per signup depending on tier.

Try Klaviyo →