Klaviyo vs ActiveCampaign: which email platform wins?
Comparing Klaviyo ($20.00/mo starter) and ActiveCampaign ($29.00/mo starter). Pricing, deliverability, automation features compared.
| Klaviyo | ActiveCampaign | |
|---|---|---|
| Category | Ecommerce | Automation |
| Free tier | 250 subs | No |
| Starter price | $20.00/mo | $29.00/mo |
| Growth price | $60.00/mo | $49.00/mo |
| Pro price | $150.00/mo | $149.00/mo |
| Visual workflow builder | ✓ | ✓ |
| Landing pages | ✗ | ✓ |
| A/B testing | ✓ | ✓ |
| Ecommerce integration | ✓ | ✓ |
| API + webhooks | ✓/✓ | ✓/✓ |
| Deliverability rate | 98.0% | 98.0% |
| Overall score | 5/5 | 5/5 |
Klaviyo
Klaviyo is the e-commerce email leader. If you run a Shopify store, you'll eventually move to Klaviyo. Best-in-class predictive analytics and behavioral targeting. Affiliate pays $20-$200 per signup depending on tier.
Try Klaviyo →ActiveCampaign
ActiveCampaign is the most-powerful email automation platform. If your workflow needs include lead scoring, conditional content, behavioral triggers, and built-in CRM, this is the right pick. Steep learning curve and no free tier limit casual adoption.
Try ActiveCampaign →