Klaviyo vs Mailchimp: which email platform wins?
Comparing Klaviyo ($20.00/mo starter) and Mailchimp ($13.00/mo starter). Pricing, deliverability, automation features compared.
| Klaviyo | Mailchimp | |
|---|---|---|
| Category | Ecommerce | All Purpose |
| Free tier | 250 subs | 500 subs |
| Starter price | $20.00/mo | $13.00/mo |
| Growth price | $60.00/mo | $20.00/mo |
| Pro price | $150.00/mo | $350.00/mo |
| Visual workflow builder | ✓ | ✓ |
| Landing pages | ✗ | ✓ |
| A/B testing | ✓ | ✓ |
| Ecommerce integration | ✓ | ✓ |
| API + webhooks | ✓/✓ | ✓/✓ |
| Deliverability rate | 98.0% | 96.0% |
| Overall score | 5/5 | 3/5 |
Klaviyo
Klaviyo is the e-commerce email leader. If you run a Shopify store, you'll eventually move to Klaviyo. Best-in-class predictive analytics and behavioral targeting. Affiliate pays $20-$200 per signup depending on tier.
Try Klaviyo →Mailchimp
Mailchimp has the brand recognition but has lost ground on value over the last 3 years. Pricing has steadily increased and the 500-subscriber free tier feels small vs Brevo (unlimited) or ConvertKit (10,000). Still solid for users who want a recognized brand.
Try Mailchimp →