Mailchimp vs ConvertKit (Kit): which email platform wins?
Comparing Mailchimp ($13.00/mo starter) and ConvertKit (Kit) ($15.00/mo starter). Pricing, deliverability, automation features compared.
| Mailchimp | ConvertKit (Kit) | |
|---|---|---|
| Category | All Purpose | Creator Newsletter |
| Free tier | 500 subs | 10000 subs |
| Starter price | $13.00/mo | $15.00/mo |
| Growth price | $20.00/mo | $100.00/mo |
| Pro price | $350.00/mo | $290.00/mo |
| Visual workflow builder | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Ecommerce integration | ✓ | ✓ |
| API + webhooks | ✓/✓ | ✓/✓ |
| Deliverability rate | 96.0% | 98.5% |
| Overall score | 3/5 | 5/5 |
Mailchimp
Mailchimp has the brand recognition but has lost ground on value over the last 3 years. Pricing has steadily increased and the 500-subscriber free tier feels small vs Brevo (unlimited) or ConvertKit (10,000). Still solid for users who want a recognized brand.
Try Mailchimp →ConvertKit (Kit)
ConvertKit (now Kit) is the email platform built specifically for creators — newsletter writers, podcasters, YouTubers, digital product sellers. The 10,000-subscriber free tier is industry-leading. Best pick if you're monetizing your audience directly.
Try ConvertKit (Kit) →