Mailchimp vs MailerLite: which email platform wins?
Comparing Mailchimp ($13.00/mo starter) and MailerLite ($9.00/mo starter). Pricing, deliverability, automation features compared.
| Mailchimp | MailerLite | |
|---|---|---|
| Category | All Purpose | All Purpose |
| Free tier | 500 subs | 1000 subs |
| Starter price | $13.00/mo | $9.00/mo |
| Growth price | $20.00/mo | $18.00/mo |
| Pro price | $350.00/mo | $30.00/mo |
| Visual workflow builder | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Ecommerce integration | ✓ | ✓ |
| API + webhooks | ✓/✓ | ✓/✓ |
| Deliverability rate | 96.0% | 96.0% |
| Overall score | 3/5 | 5/5 |
Mailchimp
Mailchimp has the brand recognition but has lost ground on value over the last 3 years. Pricing has steadily increased and the 500-subscriber free tier feels small vs Brevo (unlimited) or ConvertKit (10,000). Still solid for users who want a recognized brand.
Try Mailchimp →MailerLite
MailerLite is the best value premium email platform. $9/mo entry tier with full features. Cleanest UI in the category. Best for small businesses, e-commerce, and beginners who want premium tools without paying premium prices.
Try MailerLite →