Mailchimp review — 2026
★★★☆☆ Overall score: 3/5
The most-recognized email brand. Owned by Intuit. Best brand recognition for newcomers.
Free tier: Yes — 500 subscribers
Starter: $13.00/mo
Growth: $20.00/mo
Pro/Premium: $350.00/mo
Monthly emails: 1,000 on free tier
Starter: $13.00/mo
Growth: $20.00/mo
Pro/Premium: $350.00/mo
Monthly emails: 1,000 on free tier
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Features
| Category | All Purpose |
|---|---|
| Visual workflow builder | ✓ |
| Automations | ✓ |
| Landing pages | ✓ |
| Forms | ✓ |
| Tagging + segmentation | ✓ |
| A/B testing | ✓ |
| Ecommerce integration | ✓ |
| API access | ✓ |
| Webhooks | ✓ |
| Team seats | ✓ |
| Deliverability rate | 96.0% |
Our review
Mailchimp has the brand recognition but has lost ground on value over the last 3 years. Pricing has steadily increased and the 500-subscriber free tier feels small vs Brevo (unlimited) or ConvertKit (10,000). Still solid for users who want a recognized brand.
Pros
- Most-recognized brand in email marketing
- Strong template library and design tools
- Built-in audience insights and reporting
- Owned by Intuit (parent of QuickBooks, Mailchimp gets significant R&D)
- Integrates with Mailchimp's free landing page builder
Cons
- Price-per-subscriber model gets expensive fast
- 500-subscriber free tier (smaller than Brevo, MailerLite, ConvertKit)
- Charges for unsubscribed contacts
- Many small businesses have moved off due to pricing increases